Of Etisalat Nigeria, Books, and the Next Generation

Stopping Etisalat Nigeria’s Misleading Advert on DSTv… #BooksStillRock

I do not know how many of you have seen or come across Etisalat Nigeria’s (@Etisalat_9ja) #CliqLite advert on DSTv Nigeria, and I do not know what you think about it. If you have not paid attention to it, I would recommend that you do the next time it comes on.

Anyone who knows me, knows that I have always been an early adopter of technology. I love tech and use tech, but something about this advert just niggles me. I have caught the advert a few times on DSTv (which for some reason appears to be the only place it is currently aired – I stand to be corrected), and every time, it just leaves a sour taste in my mouth.

Maybe because of the way the advert starts. The advert has a female child talking about how books are this and that and mentions that books are heavy and complicated, and then here comes #CliqLite to the rescue to solve the issues of heavy and complicated books…

Like Seriously??? While the advert is a generally nice one, it is sad that that is what Etisalat’s PR strategy people could come up with!!! Come on guys!!!

While I admit that technology and the CliqLite platform have a lot of fun features to help kids learn and have fun, I think it is criminally insensitive to disparage books in a bid to sell/market a product.

I have children and frankly, I think today’s children have too much screen time. Years down the line, I believe our societies will begin to see a few health and behavioral issues associated with too much screen time (i.e. if they haven’t begun to manifest already). Enough said.

I think every child should read, and read books, real books. Call me a traditionalist, but turning pages to explore and learn is still a veritable way of learning and having fun. I have a bookshelf full of books that it is my hope that one day my children would all read, and then even read more than I have (especially the good stuff)…

What Etisalat Nigeria is promoting with this message is misleading and dangerous to say the least, especially to young and impressionable minds. Throw that message into a mix of children who are generally lazier than their forebears were at those ages. Throw that message into a society where you also wonder how many children have access to those nice gadgets and gizmos you see in the advert. How many of these children can pay you the N48,000 to get a #CliqLite Tablet with all the fun in the whole universe. To tell some of these children that books are complicated will only increase their aversion for reading and even when they have these resources available, will spend most of the time playing just the games.

We need our children to read books (real books and not just the digital ones). We need to show them how to turn those pages and then watch them do it of their own volition. We may get to eradicate the physical books one day, but in Nigeria, we are not there yet and need to pass the right messages across.

As a product of all the books I have read and I am still reading, I would like to raise a campaign to stop that advert on TV. I would like as many people as who have seen this advert and feel same, to raise their voices against such misconceptions promulgated because of marketing strategies. #BooksStillRock

#CliqLite may offer a world of fun and stuff for children but DO NOT create wrong impressions in their young minds because you want to sell a product (just in case you are wondering, it is not a free service).

So, will you join me in this campaign?? As a responsible company, Etisalat Nigeria needs to pull that advert and replace it with one that is more responsible to our children and teaches the right concepts. Somebody in their PR department did not do their jobs properly.

If you will, then either spread this message or create one of your own and let folks around you know.

 You may however choose to disparage this write-up and pass it off as one who is not in touch with the current trends… I can assure you that you will be very very far from the truth.

God bless…

From A Concerned Parent Who Loves Books

#BooksStillRock

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Triggers of a Generational Blessing (Part II)

Welcome to the concluding part of the series Triggers of a Generational Blessing. My prayer is that as you read, the Spirit of God will breathe upon your heart and guide your feet towards triggering a general blessing for your lineage. Be blessed as you read.

“… For the promise is for you and your children and for all who are far off, as many as the Lord our God will call to Himself.” – Apostle Peter

Triggers

The scriptures tell us that the things that were written were written for our learning, that through them, hope would be instilled in us (Rom. 15 vs. 4), and that they also happened as examples especially for us who live in these present times (1 Cor. 10 vs. 11).

So then, what do we learn from the stories in the previous post?

  • Obedience to God

From Abraham’s encounter we see how his obedience to God triggered a blessing that was well beyond anything he could have imagined in his heart and mind. God blessed Abraham for his obedience in spite of the extremely difficult (in natural terms) instructions he had been given. When the Lord God saw that Abraham was ready to obey to the letter without any hesitation, He quickly called to him to stop, and then swore by Himself to bless Abraham.

It is pertinent to point out, that this was not some random event or occurrence of obedience. Reading Abraham’s story, his obedience to instructions by God is chronicled through each page of his life; the sacrifice of Isaac was like the tipping point which brought with it the blessing.

  • Obedience to Parental Authority

The Rechabites were blessed with perpetuity in their lineage because they honoured the word of their father Jonadab more than that of Jeremiah, who was acting on instructions from God. In today’s world, that would probably create a conundrum for the average Christian. God knew that their father had issued them a number of instructions, one of which was that they were not to drink wine. Yet, He commanded Jeremiah to take them into the house of God and give them wine to drink. This was a test of their obedience, not to God, but to the instruction of their father. It was also supposed to serve as a lesson in obedience to the rather rebellious house of Israel. The Rechabites honored the word of their father and till today as sure as God’s Word stands, the descendants of Jonadab are still on the face of the earth.

  • Initiative

King David did not receive any instruction from God to build Him a house. He also made no sacrifice or pass through a test of obedience in his case. In actual fact, the price of David’s blessing was the price of an idea or even more accurately, the price of a perceived need. David felt it was wrong for him to dwell in a house of cedar while the Ark of God remained in a tent. His immediate resolve to do something about the situation caught God’s attention in a wonderful way. David unwittingly connected to something that was in the plan of God for all of humanity. God’s plan was for the Messiah to be a legitimate heir to the throne of Israel. David’s initiative and God’s blessing for it set him up to be the father of a dynasty of kings from which the King of kings would eventually physically descend.

Exhortation

The work that was done at Calvary was complete. The Lord Jesus said “It is finished” and indeed it is. The Bible clearly tells us that we are new creations in Christ Jesus (2 Cor. 5 vs. 17), ALL THINGS are become new. He blotted out the handwriting of ordinances that were against us and that were contrary to us; He took them out of the way, nailing EVERYTHING to His cross (Col. 2 vs. 14). Rom. 6 vs. 4 tells us that in the same manner Christ was raised from the dead, we should walk in newness of life.

Take a step back for a moment and study the lineage of Abraham, David, and the Rechabites. God asked Abraham to leave his country, kindred, and father’s house to go to a place He would show him. Abraham’s ancestors were most likely involved in idol worship. His ancestry did not have any effect on his obedience to God and did not count one bit when God pronounced the blessing. Abraham had developed a lifestyle of continued obedience to God (e.g. leave your father’s household; circumcise all the males in your household; send Ishmael away; sacrifice Isaac etc.). In Isaiah 1 vs. 19, the bible says that if we were willing and obedient, we would eat the fruit of the land, as Abraham proved. This kind of blessing could care less if one’s ancestral antecedents were rooted in all kinds of maleficence.

For King David, it is worthy of note that his ancestral lineage included Rahab the harlot, who was his great great grandmother. Now, that did not stop God from anointing him king or from blessing him with an eternal dynasty of kings.

Based on the principle of First Mention, it is likely that the Rechab mentioned in 2 Samuel 4 was the ancestor of the Rechabites. You would see from that scripture that he was not a good man. He was a murdering opportunist who in a bid to curry favor from King David, along with his brother Baanah, slew King Ish-bosheth while he was in bed having a siesta. Somewhere along his lineage, Jonadab came along (2 Kings 10 vs. 15 & 23). Jonadab was allied with King Jehu in ridding Israel of the idolatrous mess Ahab had created. You would think that the evil deeds of their father would prompt them to change their name and probably be known as the Jonadabites (because of his good deeds) instead of the Rechabites. They kept the name but heeded the righteous instruction of Jonadab, and God blessed them for it. Also note that Jonadab became the reference point for this blessing, as it applied to his own lineage.

Salvation through the precious blood of Jesus Christ wipes the slate clean for any person who comes to gives his or her life over to Him. It takes care of whatever the past may have been. It provides the opportunity for a future that is beyond comprehension; as the scripture puts it, ‘Christ in us, the hope of glory’ (Col. 1 vs. 25 – 27). It puts us under the lineage of Abraham and makes us heirs according to the promise. It gives us opportunities to trigger our own heritage of blessings that would span generations yet unborn rather than struggle under burdens or curses we had no part in. Moreover, Christ has been made every curse in the whole wide world for us (Gal. 3 vs. 13 – 14). This knowledge, this truth, gives us power and the freedom we need to embrace the blessings.

In conclusion, triggering generational blessings is not restricted to the Old Testament Bible characters alone. The things were written for us to learn from them and to know what we can accomplish as well as the things we cannot. We live in a much greater dispensation than they did, and we are thus empowered to do so much more than they ever did. I strongly believe that through a lifestyle of continued obedience to God and to parental authority (physical and spiritual); through taking spiritual initiatives aimed at pleasing God and being led by the Spirit of God (an unparalleled advantage), we have opportunity to trigger blessings that would run through our entire generations for years and years to come.

Remain Blessed…